![]() ![]() But it wasn’t until 2014 that Serial and Startup truly captured the power of audio for me. ![]() I also listened to This American Life back in the day. I was really into a nerdy show called IT Conversations which published from industry conferences and would go deep on various tech topics. It really helped fuel the launch of Megaphone. I saw how important this medium was and how people really made shows a part of their lives. From expecting each week’s episode to drop at an exact day and time-to their willingness to pay to attend a Live show (just three people sitting around a table, talking politics). I watched firsthand as shows like the Political Gabfest drew such a passionate listener base. ![]() What was the first podcast that really convinced you that this storytelling medium was special?īRENDAN: We launched Megaphone out of Slate Magazine and I was always blown away by the commitment of the audience. We spoke to Megaphone CEO, Brendan Monaghan and Jay Richman, Spotify’s VP of Global Ad Business and Platform to learn more about Megaphone - and about what this acquisition means for the future of podcasts. With this acquisition we’re helping podcast publishers earn more from their work-while also helping advertisers connect with engaged podcast audiences. Megaphone offers a best-in-class two-sided marketplace with industry-leading tools to help podcast publishers publish, monetize, and grow their podcasts and help advertisers connect with podcast audiences at scale. Today, Spotify announced the acquisition of Megaphone, one of the world’s leading podcast advertising and publishing platforms. ![]()
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